In elleven, we believe that the image of a nation, organization and individuals today are heavily influenced by what has been written or published about. Especially as we live today in the age of Internet and digital media, where borders between nations and peoples no longer exist. Hence, we believe that communicating messages to these nations and people requires a deep understanding of the target audience, the culture, and environment. So, we work with our partners to build communication strategies and operational plans for addressing this segment, communicating in a positive and effective manner.